Instagram · TikTok · Telegram · LinkedIn
The assistant does more than write posts. It tells you what to shoot, and in what order.
A strategy built on research into your field, a weekly plan that fills itself in, and every post finished: text built for the format, hashtags, an image, and a shot-by-shot storyboard.
Free: a project, the questionnaire and a strategy preview. No card required.
Instagram stories · 4 frames
4 / 4- Frame 1
Shot
The pastry counter close up, morning light.
On screen
Baked fresh every morning from 8am.
- Frame 2
Shot
A barista pouring milk into a cup, drawing on the foam.
On screen
Oat milk cappuccino, at no extra cost.
- Frame 3
Shot
The table by the window: a coffee and a croissant.
On screen
Breakfast: coffee and a croissant for $6.
- Frame 4
Shot
The doorway and the sign, with room for a sticker.
On screen
Open until 8pm today.
Something to press
Poll: coming this morning / coming tonight
An example: stories for a coffee shop. This is how stories, Reels and TikTok videos arrive — the shot on one track, the words on the other, and something to press at the end. Rewrite any frame, or add your own.
Four platforms, six different formats
The assistant runs a separate prompt for every platform-and-format pair. An Instagram caption, a Telegram letter and a LinkedIn post are written by different people, at different lengths, with different rules about hashtags.
Instagram
Post, Reels, Stories
Five hashtags at most, and the first 125 characters decide everything.
TikTok
Video
A hundred to a hundred and fifty spoken words, hook in the first shot.
Telegram
Post
A letter of a thousand characters, almost no hashtags.
LinkedIn
Post
First-person expertise, none of the feed-bait openings.
The strategy comes first. Everything else follows.
The assistant asks 33 questions about the business — product, goals, audience, brand, channels, content, competitors, KPIs. You can go back to any of them.
Strategy preview
Written from your answers in about a minute: positioning, audience segments with their pains and the content that answers each one, and a rubricator.
The full strategy, researched
The assistant goes through open sources — your field, your competitors, how the platforms currently distribute content. A few minutes, sometimes half an hour. You can close the page.
What the full strategy carries
- Competitors: what they publish, where the gaps are, which gap is yours
- Tone of voice with sample posts, and the topics that never come up
- Visual style: typefaces, colours, what to lean on and what to avoid
- A rubricator with content shares and topics under each rubric
- Platforms: posts and stories a week, and how the algorithm behaves
- What you sell — a list you edit by hand
- A first-month action plan and KPIs with numbers for your field
- The research report, with its sources, kept in the project
The week plans itself
You say once when to plan and which days each format goes out on. After that the seven-day grid appears without you — and the posts in it start being written.
The week's plan — filling in
7 / 7- MonPostemptyInstagram
New breakfast menu: three sets under $8
- TueStoriesemptyInstagram
Poll: which dessert should we add
- WedVideoemptyTikTok
How our barista makes the house latte
- ThuPostemptyTelegram
Thursday: 20% off coffee to go
- FriReelsemptyInstagram
Morning at the coffee shop in thirty seconds
- SatPostemptyLinkedIn
How we train a barista in two weeks
- SunStoriesemptyInstagram
What is left on the counter — a photo at 6pm
The same coffee shop. The assistant plans the week on your day and at your hour, from the rubricator and the calendar in the strategy.
- A calendar by month or by week
- A post outside the plan, on any day to the end of the month
- Finish the week, if anything was left unwritten
- Write it again, as many times as it takes
What arrives with every post
Text built for the format
Length, structure and hashtags follow the rules of this platform-and-format pair. Plus the title the post is known by on the calendar.
An image — or a description of your own photo
Where the format carries a picture, the assistant first writes what should be in it. Edit that description and draw it — or shoot your own from the "what to photograph" note.
A storyboard
Reels, TikTok videos and stories arrive as frames: what is in the shot, what is said or written on screen, what to press. Add frames, remove frames.
Edits and states
Draft, approved, published. The text is edited on the page itself, copied with one button, and the image downloads as a file.
How it starts
The stamps are how long a step takes, not an hour on a calendar. Only one of them is long — the research, and it runs without you.
A MINUTE
The project
A brand name, a description, and the platforms it runs.
15 MINUTES
33 questions
Nine blocks about the business. Answers save as you go.
A MINUTE
Strategy preview
Free, from your answers. A plan comes next.
UP TO HALF AN HOUR
Research
The assistant studies the field and the competitors, and finishes the strategy.
ONE REVIEW
Settings
The strategy suggests the publishing days. Confirm them and the first plan is written straight away.
EVERY WEEK
Plans and posts
From then on the assistant plans on its own, on your day, hour and time zone.
Why not just a chat window
- A chat starts from a blank page every time
- The assistant remembers the strategy, the rubricator and the tone of voice
- A chat writes the text once you have thought of the topic
- The assistant decides what goes out on Tuesday
- A chat hands you a script as one block of prose
- The assistant hands it over as frames: the shot apart from the words
- A chat knows nothing about your field
- The assistant researched your competitors before writing a line
Plans
A credit is a cent of what generating really costs. A post is 3–7 credits, an image about 4, a full strategy 45–135. What comes off the balance is what the generation actually cost.
Free
$0.00
one-off
A project, 33 questions and a strategy preview. These credits are given once and do not come back.
Basic
$5.99
a month
200
credits a month
- One project
- Instagram only
- A simpler model for posts
- No images
Standard
$11.99
a month
500
credits a month
- One project
- Instagram only
- The best model for posts
- Images for posts
Pro
$22.99
a month
1000
credits a month
- Up to 3 projects
- Every platform
- The best model for posts
- Images for posts
Business
$79.99
a month
4000
credits a month
- As many projects as you like
- Every platform
- The best model for posts
- Images for posts
Payments run through Stripe. Change or cancel any time: everything stays in place until the end of the period you paid for.
Create your first project
Answer the questions and look at a strategy preview written for your brand.
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